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LG 43UA7700P 43 inch Class UA77 Series LED AI 4K Smart webOS TV (2025)

TLDR Review: LG 43UA7700P 43" TV

Item: LG 43UA7700P 43" TV
Author: ShopSavvy

By ShopSavvy Team

Published: September 26th, 2025

Pros

•Provides excellent value for the price, exceeding expectations for a budget model.
•Vibrant colors and amazing picture quality enhance the viewing experience.
•Easy to set up, with a useriendly interface and fast Wi-Fi connectivity.
•The TV's bright and colorful display stands out, especially during dark scenes.
•Features a useriendly remote with a numeric pad for easy navigation.
•Offers decent sound quality without the necessity for an additional soundbar.
•Highly recommended for those who are budgeonscious.
•Superior brightness and color quality compared to other brands.
•Strong picture quality contributes to overall customer satisfaction.
•Works well for gaming, especially when used with a physical Steam Box.

Cons

•Users experienced multiple sound issues and problematic audio balance.
•Picture quality was inconsistent, with high contrast and unusual blacnd-white instances.
•User interface can be slow and occasionally laggy.
•Black levels are not as deep as highend OLED models, though not overly distracting.
•Image break up during dark, fasaced scenes, although it self-corrects.
•Construction quality feels less sturdy compared to highend models.
•Lack of backlighting on the remote makes nighttime use challenging.
•Some users noted that LG tracks viewing habits without clear oput options.

Bottom Line

The LG 43UA7700P 43 inch Class UA77 Series LED AI 4K Smart webOS TV offers impressive value for the price, with vibrant colors and a bright display. However, potential buyers should be aware of its sound issues and occasional interface lag. It stands out for budget-conscious customers who prioritize color quality and ease of setup. If tracking of viewing habits is a concern, consider reviewing the privacy settings or exploring other brands for more control options.

Lowest at any Popular Retailer

$226.99 at Amazon